Working within the design team at SY London to produce a brand that is somewhat unique and elegant. Our role was to create awareness of this evolution – from a financial and business centre to an all-embracing mixed-use district. Our aim is to challenge and transform perceptions of Canary Wharf as simply a business destination on both a local and international level. Our starting point in the process? To create an instantly recognisable brand mark projecting the values and inherent qualities of both the corporate entity and all of its sub-brands.